Best SEO Courses & Certificates Online 2025

There are also a few subtypes of SEO focusing on specific business conditions such as local SEO, ecomerce SEO, or enterprise SEO. But if you want a full list of all the types of SEO, we compiled one here (67 types of SEO to date). SEM (Search Engine Marketing) has the broadest scope of those three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads.

Generative engines allow users to search with longer sentences, multiple trains of thought, or even entire paragraphs, as the model breaks down the input into chunks it can process. When you type a long, complex question into an AI tool like ChatGPT or Perplexity, it breaks the prompt into smaller, search-like queries and runs those through its model. That includes its internal training data and, depending on the engine, external sources like the web. One key advantage of Serpstat is its batch analysis capability. You can analyze multiple domains or keywords at once, making it a better fit if you’re managing multiple projects. Exploding Topics is a trend discovery and market research tool.

SEO Design Services

This all-too-common scenario forces your company to spend additional dollars on undoing the cheap SEO firm’s damage. In the end, you spend more money than if you’d partnered with a reputable SEO agency that had higher (but more realistic) prices. Many companies, however, use price to make (versus shape) their hiring decisions, which results in hiring a cheap SEO agency. These agencies typically advertise SEO services at less than $500 per month. Below, you’ll find a summary of the top SEO companies in the world, from the United States to India to the United Kingdom.

So while it makes sense to implement these “low-hanging fruit” tactics to improve SEO rankings, they’re no replacement for a long-term SEO strategy. This will show you the websites linking to one or more of your competitors’ homepages, but not to yours. Look through the list to find sites that are niche and local directories. Local citations are mentions of your business’s name, address, and phone number (NAP) online. In all, 7% of SEOs think these citations are the most important ranking factor. The easiest way to begin boosting your local rankings is to claim and optimize your Google Business Profile (GBP).

• To get an idea of how well the images on your site are optimized, run an audit using our Site Audit tool.
• If you’re just getting started with it, this beginner’s guide to Data Studio will be helpful.
• The average business spends $497 on SEO every month according to analysis from Backlinko.

Surfer SEO

Gain a foundational understanding of search engine algorithms and how they influence organic search results and website performance. Building on this knowledge, you’ll explore the key components of a successful SEO strategy—including keyword selection and research, consumer psychology, and search behavior. The course also covers on-page SEO analysis techniques to uncover optimization opportunities. Keywords are ideas and topics that define what your content is about. Metadata refers to the information that you provide Google to describe what your webpage contains. Important aspects of metadata include title tags and meta descriptions.

Marketing Tips

Many content management systems or website builders, like WordPress, offer themes that automatically adjust to different screen sizes. Search engines like Google default to the mobile version of a website for crawling. That means if your website isn’t optimized for mobile devices, it might not perform well in SERPs.

Every page you want to show up on Google or Yahoo must be in your sitemap, which means creating a map can become tedious if your site has a lot of pages. XML Sitemaps Generator simplifies this process by creating a customized map for you. Input your business details, and you’ll get data on the quality of your company’s data online.

It is therefore critical that you try to include your most important keywords in your title tag. You may think the best route is to optimize your homepage for the keyword “flower shop.” While this may be a fruitful choice, it shouldn’t be the only word that you focus on. Instead, think of the various topics that you specialize in and that someone searching to buy flowers will want to know. Consider subjects like flower delivery, flower freshness or types of flowers. Including information about these topics will ultimately make your site a better resource for someone who wants to buy flowers. By providing a better user experience, you are also signaling to Google that your pages are strong contenders for anyone searching for a complete flower solution.

Understanding SEO Anomaly what’s buzzing on Reddit can guide content creation, helping you tap into what your audience is interested in to inform your keyword and content strategy. You can find keywords on the page you’re viewing, highlight and differentiate links, and compare the link metrics of different sites in SERPs. This Chrome extension shows you the search volume in your Google search results. You can also see the word count and the number of keywords for top-ranking pages.