SEO Audit Process in 17 Beginner-Friendly Steps

If you have broken internal links, they might indicate that the issue lies with your web design. If your site is not coded properly or has some other error in its structure, this could create dead links on your site. Your website’s mobile version gets searched ahead of its desktop version. A website using a responsive design will ensure it is mobile-friendly. Google showed that the likelihood of website bounce rate increases by 32 percent by the time of website refresh. Our audit will teach you, step-by-step, how to examine these types of problems affecting URLs on your website.

Conductor Website Monitoring (Formerly ContentKing) (Web)

We can research and analyze your current keywords, the rankings of your top pages, the performance of your content, and your progress toward your overall SEO goals. We also use this tool to analyze your competitors and learn how you stack up. We provide complete, comprehensive technical SEO audit analysis to identify hidden issues that might be bringing down your Google rankings or preventing your content from being fully indexed. Checking your presence in SERP features helps you understand how your content is being displayed and perceived in search results.

Export all issues in bulk

(Here at Bruce Clay Inc., we spend up to 160 SEO Anomaly hours preparing, delivering, and following up on each audit.) SEO expertise is not a core competency of many businesses. Whether you are recalibrating your SEO, redesigning a site, or starting out with a new website, an SEO audit can help you optimize every area. However, the functionality varies across plans, such as the number of sub-pages you can analyze.

• Getting links from authoritative and relevant websites will significantly boost your rankings.
• The generator will then send a file directly to your email, which you can copy and upload to Google Search Console or Bing Webmaster Tools.
• Optimizing core web vitals improves SEO because Google explicitly uses these metrics as ranking factors in its algorithm.
• But a resource it links to, such as an image or video, is on an insecure HTTP connection.

Build high-quality backlinks

For a more comprehensive and in-depth list, check out our blog on common Robots.txt mistakes and how to avoid them. You can view the file manually by going to mydomain.com/robots.txt (replace “mydomain” with your site’s URL, of course). Look for commands that might be limiting or even preventing site crawling. Starting your SEO audit with technical aspects is essential as it lays the foundational groundwork, allowing your content and on-page strategies to perform effectively.

With BuzzStream, you can easily research the appropriate people, come up with effective email messages, and track who’s accepted each link request. I find it helpful because I can make corrections to broken links immediately (or, hopefully, before a page goes live). Check My Links is ideal for developers, content editors, and web designers, according to its creators. I think this tool performs best when you use it as a compass to set a direction for your SEO strategy and then pair those insights with a more robust software like HubSpot’s SEO Marketing Tool.

The Guru plan is best for small to mid-sized businesses and marketing agencies. I’m glad that you mentioned those five tools which could be beneficial for people like me to do a proper SEO audit. After the delivery of the report and discussions of the findings, we work with the client’s internal team for three months to mentor, consult, guide, and confirm the implementation of our findings. Goals and budgets are often a factor when it comes to which option a company chooses (using tools or hiring a consultant or agency).

Also identify opportunities for future link building by analyzing competitor backlink profiles and reaching out to relevant blogs or business directories for inclusion. Incorporating plagiarism checkers like Copyscape into your content writing routine is the most effective way to ensure your content is truly original. They also help you in avoiding potential penalties from search engines. By combining plagiarism checkers with tools like Grammarly, you can also enhance the content’s readability and ensure it’s polished and error-free.

Level up your SEO efforts by fully understanding the role of link building, evaluation and more. Full auditing for eCommerce sites on all platforms from Shopify to Woocomerce. You don’t necessarily have to remove every link that seems questionable. Unless you’re facing a harsh penalty, only remove a link if it truly stands out as suspicious. In these cases, if a website has committed a particularly atrocious offense, a Google analyst may submit a manual penalty and greatly reduce that website’s visibility across the web.